Serving Healthcare Philanthropy

Redefining engagement by turning feedback into action.

In the changing landscape of healthcare, philanthropy is playing an increasingly important role as hospitals and clinics strive to meet community needs in a sustainable and profitable manner.    The Donor Attitude Study (DAS) provides an innovative, multi-faceted process providing unparalleled data and analysis which quickly translate into actionable strategies for annual campaigns, major gift solicitations, development communications and events.

The Study process is both cost-effective and results oriented.  It has been tested and proven in many markets including human resources and the advancement offices of more than 300 colleges and universities, many facing the same challenges as healthcare philanthropy.

Our focus is helping you create a culture of philanthropy with data driven engagement to expand your pipeline of donors, volunteers, community partners and advocates.

Donor Attitude Study: Not one time, but for a lifetime.

Donor Attitude Study sponsors “Forty Under Forty” celebrating up-and-coming leaders

With attendance increasing at AHP’s International Conference in San Diego, the Donor Attitude Study is pleased to have co-sponsored the inaugural class of the “Forty Under Forty” recognizing leading healthcare philanthropy leaders under 40.   Congratulations to the honorees!

AHP congratulates 2018 40 under 40 winners

Rob Shoss
Managing Member, PEG, Ltd. and Donor Attitude Study

Tom Troegel
Director of Healthcare Philanthropy Services, DAS

We can help you...


Engage donors, prospects, volunteers and community partners with development communications aligned with their opinions and feedback.


Understand how stakeholder attitudes and perceptions are reflected in giving trends and willingness to recommend.


Measure program importance and effectiveness as reported by distinct affinity groups to better communicate accomplishments and philanthropic opportunities.


Analyze, compare and benchmark your results against other institutions.


Determine which factors are most related to community support and loyalty to set priorities based on research and analysis.