Conducting the Study

PEG’s Donor Partnership Model is an established methodology with results presented at numerous conferences and used extensively in our Donor Attitude Study©.  We begin by working with you and stakeholders to discuss current perceptions of affinity groups toward giving programs, organizational performance, communication and willingness to recommend.

The Process

We ask.  We listen. These two steps are essential in applying our extensive knowledge and experience in designing an attitudinal survey to assess philanthropic propensity, loyalty and willingness to recommend.  This process works immediately to help move each person in your database a step closer to becoming more supportive by asking their opinion and strategically by establishing baseline metrics and insights on values and motivators across affinity groups.  The survey distribution process is carefully designed and structured on the experience of similar surveys for over 300 universities and related organizations completed as part of the Alumni Attitude Study©.

Appreciated and Valued = Connectedness

The survey gives voice to the opinions of all stakeholders who appreciate being heard.  When informed of the Study findings and updated with the actions that stem from those results, prospects and donors know they are valued.  Participation in the Study creates a unique opportunity for a transformational level of connectedness with donors, prospects and partners.


Study findings and survey results reveal factors most closely related to giving and loyalty by each cohort.  Results provide clear rankings for programs and events as well as high value touchpoints for development communications.  When Study participants consistently apply the Donor Partnership Model they find their database becomes a supportive family willing to recommend, promote and give–not one time, but a lifetime.

What Can You Expect
  • Increased interest and engagement from community advocates
  • Giving priorities and values by donor and prospect cohorts
  • Program and event ranking by community advocates
  • Data based narratives and descriptors for donors and prospects by cohort
  • Importance/Performance results on communications and programs