One Million Responses
The Donor Attitude Survey is a cooperative effort among advancement professionals to measure and compare those attitudes which most affect giving and attendance. Join over 300 foundations who have participated in the Study to connect donor attitudes to philanthropic opportunities, development communication strategies, and attendance.
The only effort of its kind, the Donor Attitude Study identifies donor and prospect attitudes–giving values, expectations, preferences—which most affect philanthropic behavior. Use the Study’s exclusive performance benchmarks to identify the highest ranked giving and event opportunities for each prospect and donor community.
Attitudes Drive Behavior
Ask your community of advocates–grateful patients, clinicians, employees, attendees–what matters most to them about what you do, and let us create “narratives” to better target appeals and guide stewardship, improve program and event marketing, and inform your community of advocates about achievements and successes important to them.