Healthcare Philanthropy Drivers Are Complex
We Cut Through Complexity

THE DONOR ATTITUDE STUDY AND SURVEY   ENGAGE.  UNDERSTAND.  MOTIVATE.

We Understand Your Challenges
Proven Experience

Successful healthcare fundraising through use of survey results is reliable

One Million Responses

The Donor Attitude Survey is a cooperative effort among advancement professionals to measure and compare those attitudes which most affect giving and attendance.  Join over 300 foundations who have participated in the Study to connect donor attitudes to philanthropic opportunities, development communication strategies, and attendance.

More on the Attitudinal Survey for Health Philanthropy.

Giving priorities in healthcare philanthropy are revealed in the survey of your community of advocates.

Peer Reviewed

The only effort of its kind, the Donor Attitude Study identifies donor and prospect attitudes–giving values, expectations, preferences—which most affect philanthropic behavior.  Use the Study’s exclusive performance benchmarks to identify the highest ranked giving and event opportunities for each prospect and donor community.

More on The Donor Attitude Study for Health Philanthropy.

Healthcare donor survey processes are peer reviewed and provide reliable results and findings.

Attitudes Drive Behavior

Ask your community of advocates–grateful patients, clinicians, employees, attendees–what matters most to them about what you do, and let us create “narratives” to better target appeals and guide stewardshipimprove program and event marketing, and inform your community of advocates about achievements and successes important to them.

Look to Academic Philanthropy for Success

Higher Education $59B | Healthcare Philanthropy $40B

Academic Formula For Success

Keep All Alumni Engaged, Know What Matters

It’s impossible to know who will eventually make a major gift, and by periodically asking all alumni for their input and opinion, university advancement offices receive a trove of data, and keep alumni informed and engaged.

Long-term relationships are key: as prospects and donors mature their priorities and expectations change, and attitudinal survey results keep development messages and engagement strategies current.

Implementation is complex: top stakeholder cohorts have distinct attitudinal patterns which require separate strategies for development communication, events, and stewardship.

$40 Billion

Healthcare-USA Giving Foundation

Attitudes Drive Health Philanthropy

Engage All Your Healthcare Advocates

The success formula is simple: ask all in your Community of Advocates what matters most to them about what you do, acknowledge their values and priorities, and communicate on those issues.

Identify stakeholders cohorts:  advocates with shared attitudes–values, expectations and perceptions–form identifiable cohorts such as grateful patients, clinicians, employees, attendees, community partners and others.

Match messages to receptive supporters:  descriptive “narratives” identify cohorts by giving values, expectations and perceptions to guide development communication and promote programs and events.

$59 Billion

Education-USA Giving Foundation