Serving Healthcare Philanthropy

All Stakeholders Matter

Healthcare Philanthropy research identifies key donor cohorts in survey results

Why the Donor Attitude Study?

Over One Million Surveyed

The Donor Attitude Study for Healthcare Philanthropy is based upon peer reviewed processes and proven at over 300 advancement offices with large prospective donor communities.

Together, let’s push the bounds of your philanthropic efforts and community engagement strategies with revealing insights gained through our cost effective healthcare philanthropy survey and your participation in the Donor Attitude Study.

We Build Custom Donor Cohort Profiles 

Use Descriptive “Narratives” | Identify Values, Priorities and Preferences

Do You Know Your Potential Donors? You Can!

Look to Academic Philanthropy Success

Formula for Success:  Ask a Prospect’s Opinion

The essence of university fundraising success emanates from tapping donor’s sense of connection with their alma mater.

Their success formula is simple:  ask donors and prospects for their input and acknowledge their opinions.  

The variables are more complex.  The Our Team helps you identify the elements that create a successful “philanthropic connection” with grateful patients, physicians, employees, volunteers, program attendees and community advocates.

$36 Billion

Healthcare Giving 2018

Why the Great Difference?

Healthcare $38B | Education $58B 

Why the difference in Healthcare Philanthropy and Higher Ed Philanthropy?  

Universities strive for life-long relationships: they regularly ask alumni for their opinion, tell alumni what they heard, and talk about what matters most to each cohort.

Universities understand key stakeholder groups:  Perceptions, attitudes and behavior form identifiable cohorts.

Universities match messages to receptive supporters:  Convenient “narratives” identify values, priorities and preferences by cohort.

$58 Billion

Higher Education 2018

Your Healthcare Advocate Drivers Are Complex
We Cut through Complexity


Discover what drives your donor community and become a better, more competent fundraiser to sustain and enhance your valuable community service.

The Donor Attitude Study is a cooperative effort among advancement professionals in healthcare and higher education (through the Alumni Attitude Study) that measures and compares attitudes most affecting engagement and giving.

The Study approach is cost-effective and proven.  It has been successfully implemented at more than 300 colleges and universities.  Our process is tested and peer reviewed.

Expand your donor and prospect base, increase employee and volunteer engagement, and target communications to key stakeholders.


Healthcare giving survey provide insights for appeals, programs, events and campaigns.

We Understand Your Challenges
Proven Experience

Successful healthcare fundraising through use of survey results is reliable

One Million Donors

Our strength is based not only in the science of statistics but in the art of understanding the application of our findings to your unique donor community.  We help you unlock the maximum donor potential.  This is the foundation of our success.

Giving priorities in healthcare philanthropy are revealed in the survey of your community of advocates.

Peer Reviewed

Data is not information, information is not knowledge, knowledge is not wisdom and wisdom has no impact until it is skillfully applied.  We have the proven ability to transform data into information, information into knowledge, knowledge into wisdom with verifiable results.  Our process is tested and peer reviewed.

Healthcare donor survey processes are peer reviewed and provide reliable results and findings.


The impact of our methods upon unique donor communities has yielded reliable and long term benefits.  Each data building block is focused upon your mission and your institution’s visionary insight into the tapestry of motivations that drive your prospects and potential donors.

After conducting attitudinal surveys with over ONE MILLION DONORS and prospects for advancement offices across 300 universities, one thing is clear.  Prospective donors are not all the same.  Understanding the unique giving values and priorities of prospective donors makes a huge difference in connecting them to your cause in a way that inspires giving