Why the Donor Attitude Study?

Over One Million Survey Responses

The Donor Attitude Study for Healthcare Philanthropy is based upon peer reviewed processes and proven at over 300 advancement offices with large prospective donor communities.

Together, let’s push the bounds of your philanthropic efforts and community engagement strategies with revealing insights gained through our cost effective healthcare philanthropy survey and your participation in the Donor Attitude Study.

Healthcare Philanthropy research identifies key donor cohorts in survey results

All Stakeholders Matter

Custom Profiles for Key Stakeholder Cohorts

Use Descriptive “Narratives” | Identify Values, Priorities and Preferences

Do You Know Your Prospect Cohorts? You Can!

Look to Academic Philanthropy Success

Formula for Success:  Understand Values, Perceptions and Expectations

The essence of university fundraising success lies in understanding what drives the strong alumni connection to their alma mater.

Their success formula is simple:  ask alumni what matters most to them about their relationship, acknowledge their values and priorities, and engage with them on those issues.

The variables are more complex: top stakeholder groups show distinct attitudinal patterns which require separate strategies for development communication and engagement to drive successful philanthropic behavior.

$40 Billion

Healthcare-USA Giving Foundation

Why The Difference In Giving? Attitudinal Insights!

Healthcare $40B | Education $59B 

Attitudes and Expectations Differ for Stakeholder Cohorts, Yet Alway Affect Donor Behavior

Long-term relationships are key: as prospects and donors mature their priorities and expectations change, and regular attitudinal surveys help foundations keep development messages and prospect engagement strategies on target.

Identify key stakeholder groups and their issues:  those with shared values and perceptions form identifiable cohorts and engage in similar ways.

Match messages to receptive supporters:  convenient “narratives” identify values, priorities and experiences for each cohort to match appeals, donor relations, program selection, and event marketing.

$59 Billion

Education-USA Giving Foundation

Your Healthcare Advocate Drivers Are Complex
We Cut Through Complexity


Discover what drives your donor community and become a better, more competent fundraiser to sustain and enhance your valuable community service.

The Donor Attitude Study is a cooperative effort among advancement professionals in healthcare and higher education (through the Alumni Attitude Study) that measures and compares attitudes most affecting engagement and giving.

The Study approach is cost-effective and proven.  It has been successfully implemented at more than 300 colleges and universities.  Our process is tested and peer reviewed.

Expand your donor and prospect base, increase employee and volunteer engagement, and target communications to key stakeholders.


Healthcare giving survey provide insights for appeals, programs, events and campaigns.

We Understand Your Challenges
Proven Experience

Successful healthcare fundraising through use of survey results is reliable

One Million Donors

Our strength is based not only in the science of statistics but in the art of understanding the application of our findings to your unique donor community.  We help you unlock the maximum donor potential.  This is the foundation of our success.

Giving priorities in healthcare philanthropy are revealed in the survey of your community of advocates.

Peer Reviewed

Data is not information, information is not knowledge, knowledge is not wisdom and wisdom has no impact until it is skillfully applied.  We have the proven ability to transform data into information, information into knowledge, knowledge into wisdom with verifiable results.  Our process is tested and peer reviewed.

Healthcare donor survey processes are peer reviewed and provide reliable results and findings.


The impact of our methods upon unique donor communities has yielded reliable and long term benefits.  Each data building block is focused upon your mission and your institution’s visionary insight into the tapestry of motivations that drive your prospects and potential donors.

“Seek to Understand, Then Be Understood.” Stephen Covey

After conducting attitudinal surveys with over ONE MILLION DONORS and prospects for advancement offices across 300 universities, one thing is clear.  Prospective donors are not all the same.  Understanding the unique giving values and priorities of prospective donors makes a huge difference in connecting them to your cause in a way that inspires giving