The Attitudinal Survey For Healthcare Philanthropy
Validated Question Format and Analytics Give YOU Credibility

Your Questionnaire: Expert Custom Content

Content for your specific questionnaire comes from two sources: discussions with your staff and key stakeholders, and our experience in designing donor behavioral surveys.  Survey results are based on your stakeholder’s attitudes, values and expectations, and will provide insights which apply to your organization and community. All responses are anonymous, and individual contact information remains in your possession.

Our Survey Processes:  Proven in 300 Plus Institutions

State of the art processes for distribution, analytics and presentation of findings have been proven at over 300 foundation and advancement offices, and provides a great deal of credibility with prospects, donors and colleagues.  Whether your survey is distributed to thousands or hundreds of thousands, by email, phone, or through the mail, we monitor the distribution and response rates and compare to Study benchmarks to help ensure validity.

Our Experience:  One Million Strong

Exclusive access to the Study’s one million prospect and donor responses gives us the unique ability to confidently validate questionnaire design, evaluate distribution databases, and develop benchmarks to compare survey response rates and results.  And when you share validated results and credible insights with colleagues and stakeholders, you can readily develop support for your actions, plans and goals.

Our Analysis:  Specific and Targeted

Our analysis identifies your key prospect and donor cohorts and develops descriptive narratives using a trove of attitudinal and demographic data.  For each cohort, Study findings connect donor giving values to program opportunities, ranks development messages, identifies communication preferences and determines event ranking.

The timeline for the Study with its cost-effective attitudinal survey is typically three months.  Click here request the Overview and Timeline for the Donor Attitude Study.  Get Started Today!

The Study process begins with discussions to identify potential opportunities and confirm perceptions in pre-survey research with representatives from all key stakeholder groups.  With leading supporters and donors involved, these discussions create positive interest as reports of the effort travel through your community of advocates.

Healthcare Community of Advocates

Stakeholder groups create a Community of Advocates

Stakeholder Groups

After discussions with key stakeholders, we help narrow the issues for the questionnaire to those where survey results can help guide decisions critical to your philanthropic efforts and institutional success.  The impact of asking your community of advocates for their input is significant.

Attitudinal Survey Question Type

  • How often do you promote/recommend/participate
  • Rate overall satisfaction, and satisfaction of specific areas
  • Awareness of medical center and physician accomplishments and rankings
  • Prioritize programs and services, and rate the performance of programs and services
  • Identify communication preferences and rate effectiveness of communication messages
  • Provide written opinions on custom issues

Study participant’s survey are custom designed to address their specific issues and organizational sensitivities.

With the understanding that all stakeholders are important, distribution of the survey to the widest possible community of advocates is recommended. This helps ensure response rates for each stakeholder group are sufficient to meet desired confidence intervals.   Careful evaluation of the distribution database is key to ensure high confidence in survey results and is  necessary for inclusion in Study benchmarks.  At no time does the Study require personally identifying contact information as survey distribution is typically undertaken by the Study participant..

Valid Results Support Action

Our experience in analyzing over 300 distribution databases and collecting over one million responses provides you with best in class methodology to ensure statistically valid Study findings for each key stakeholder group in your community.

Survey Distribution

  • Review distribution database for representation of key stakeholder groups
  • Conduct test of questionnaire, distribution of email invitation, and collection of responses
  • Send reminders to “Make Your Opinion Matter”

Executive Summary: Highlights potential philanthropic opportunities for key stakeholder groups and typically provides ‘narratives’ with giving values, communication preferences, development messaging, and program and event ranking.   An extensive slide deck of survey demographics, rankings, priorities, and importance/performance results are provided for ready use in publications and messaging.  

Looking Forward

Comprehensive Report:  A comprehensive report provides data and insights to assess philanthropic programs, target communications to donors, employees, volunteers, program attendees and community partners. The full report also includes results of correlations analysis on statistically significant issues by demographic (age, gender, race, etc.) and stakeholder group (donors, physicians, volunteers, etc.)  Actionable and interesting results are highlighted on charts and strategies based on findings are outlined in this section and in the Executive Summary. 

Presentation of Study Findings:  Managing Consultant Rob Shoss presents Study findings twice, first with the Study committee for an in-depth discussion of results and recommendations, and then a second time, often to a foundation or volunteer board.  These presentations may be online or on site.

Unique to the Donor Attitude Study, we include an integrated set of attitudinal questions which, when analyzed with proper statistical techniques, identify those values and priorities which are most closely associated with highly satisfied advocates.  A “narrative” begins to emerge for key stakeholder groups which can be segmented by grateful patients, donors, employees, prospects, age, gender, etc.

Emerging Narrative Segmentation

Further analysis can reveal even greater insight.  Using “important-performance” results from this highly supportive group, we can see which philanthropic goals, development messages and programs this group perceives as both “well-performed” and “very important”.  With these Study findings the next step is clear: promote widely and regularly those goals, messages and programs correlated to this highly supportive cohort. You can be sure the messages will resonate strongly.  Conversely, those issues lowest on the importance-performance analysis may warrant a review to determine if there is simply a lack of communication and awareness, or if the service may no longer be appropriate.

Analysis of Responses

  • Identify characteristics, or “narratives,” for key stakeholder groups
  • Ranking of philanthropic values and priorities by stakeholder group
  • Ranking of communication messages and effectiveness
  • Identify preferred communication mode
  • Priorities and perceived performance of programs and events by stakeholder group
Our benchmarks are based upon our experience with over one million prospects and donors.  These benchmarks have been tested, refined and molded into donor insights designed to address the advancement in general and your institution’s unique circumstances specifically.
Prospective donors are not all the same — understanding the unique giving values and priorities of your prospective donors makes a huge difference in connecting donors to your cause in a way that inspires giving.

After conducting attitudinal surveys with over ONE MILLION DONORS and prospects for advancement offices across 300 foundations and institutions, one thing is clear.  Prospective donors are not all the same.  Understanding the unique giving values and priorities of prospective donors makes a huge difference in connecting them to your cause in a way that inspires giving