Define Donor Issues to Build Support

Your healthcare donor survey results are based on your community’s opinions and will help focus and guide your philanthropic efforts.  Questions for your healthcare giving survey come from two sources: interviews with key stakeholders, and our experience in conducting donor motivation surveys for over 300 advancement offices over the past 18 years.

Our Process:  Proven in 300 Plus Institutions

Whether the survey database is in the thousands or hundreds of thousands, our Study process provides reliable data and credible insights for you to share and uses with confidence.  Our survey distribution, analytics and findings have been reviewed and proven by over 300 advancement offices.

Our Experience:  One Million Strong

Survey questionnaire design and benchmarks are based upon responses from over one million prospects and donors.  Question design and related instructions have been developed and tested to provide accurate and verified responses.

Our Analysis:  Specific and Targeted

Our highly refined analysis captures your donor values, perceptions and interests.  Study findings identify philanthropic opportunities, development communication strategies, and program and event rankings to increase giving and community engagement.

High quality healthcare philanthropy donor loyalty survey provides reliable results and benchmarks.

The Study process begins with discussions to identify potential opportunities and confirm perceptions in pre-survey research with representatives from all key stakeholder groups.  With leading supporters and donors involved, these discussions create positive interest as reports of the effort travel through your community of advocates.

Healthcare Community of Advocates

Stakeholder groups create a Community of Advocates

After discussions with key stakeholders, we help narrow the issues for the questionnaire to those where survey results can help guide decisions critical to your philanthropic efforts and institutional success.  The impact of asking your community of advocates for their input is significant.

Sample Core Survey Questions

  • How often do you promote/recommend/participate
  • Rate overall satisfaction, and satisfaction of specific areas
  • Awareness of hospital and physician accomplishment and awards
  • Prioritize programs and services, and rate the performance of those programs and services
  • Identify communication preference and rate effectiveness of communication messages
  • Provide written opinions on select or custom issues

Study participant’s survey are custom designed to address their specific issues and organizational sensitivities.

Healthcare philanthropy survey questions and distribution are well understood.

With the understanding that all stakeholders are important, distribution of the survey to the widest possible group of supporters is recommended. The large distribution of questionnaires helps ensure enough responses in each stakeholder group to validate findings and provide credibility for insights and action. Careful evaluation of the database for distribution is key to ensure high confidence in survey results necessary for inclusion in Study benchmarks.

All Stakeholders Are Important

Our experience in analyzing over 300 distribution databases and collecting over one million responses provides you with best in class methodology to ensure statistically valid Study findings for each key stakeholder group in your community.

Survey Distribution

  • Review distribution database for representation of key stakeholder groups
  • Conduct test of questionnaire, distribution of email invitation, and collection of responses
  • Send reminders to “Make Your Opinion Matter”
Survey analysis is peer reviewed for healthcare philanthropy

Unique to the Donor Attitude Study, we include an integrated set of attitudinal questions which, when analyzed with proper statistical techniques, identify those values and priorities which are most closely associated with highly satisfied supporters.  A “narrative” begins to emerge for key stakeholder groups which can be segmented by grateful patients, donors, employees, prospects, age, gender, etc.

Emerging Narrative Segmentation

Further analysis can reveal even greater insight.  Using “important-performance” results from this highly supportive group, we can see which philanthropic goals, development messages and programs this group perceives as both “well-performed” and “very important”.  With these Study findings the next step is clear: promote widely and often those goals, messages and programs correlated to this highly supportive cohort. You can be sure the messages will resonate strongly.  Conversely, those issues lowest on the importance-performance analysis may warrant a review to determine if there is simply a lack of communication and awareness, or if the service may no longer be appropriate.

Analysis of Responses

  • Identify characteristics, or “narratives,” for key stakeholder groups
  • Ranking of philanthropic values and priorities by stakeholder group
  • Ranking of communication messages and effectiveness
  • Identify preferred communication mode
  • Priorities and perceived performance of programs and events by stakeholder group
Our benchmarks are based upon our experience with over one million prospects and donors.  These benchmarks have been tested, refined and molded into donor insights designed to address the advancement in general and your institution’s unique circumstances specifically.
Healthcare Donor Attitude Survey findings reveal healthcare donor motivations for stakeholders.

Executive Summary: Highlighting potential philanthropic opportunities for key stakeholder groups is the Executive Summary, which also identifies ‘narratives’ with giving values, communication preferences, development messaging and program and event ranking where appropriate.   A slide deck of charts and graphs with significant results are provided for ready use in publications and messaging.  

Looking Forward

Comprehensive Report:  A comprehensive report provides data and insights to assess philanthropic programs, target communications to donors, employees, volunteers, program attendees and community partners. The full report also includes results of correlations analysis on statistically significant issues by demographic (age, gender, race, etc.) and stakeholder group (donors, physicians, volunteers, etc.)  Actionable and interesting results are highlighted on charts and strategies based on findings are outlined in this section and in the Executive Summary. 

Presentation of Study Findings:  Managing Consultant Rob Shoss presents Study findings twice, first with the Study committee for an in-depth discussion of results and recommendations, and then a second time, often to a foundation or volunteer board.  These presentations may be online or on site.

Prospective donors are not all the same — understanding the unique giving values and priorities of your prospective donors makes a huge difference in connecting donors to your cause in a way that inspires giving.

After conducting attitudinal surveys with over ONE MILLION DONORS and prospects for advancement offices across 300 universities, one thing is clear.  Prospective donors are not all the same.  Understanding the unique giving values and priorities of prospective donors makes a huge difference in connecting them to your cause in a way that inspires giving